New Product Introduction Process
Stage 1:
Preliminary
Concept
Definition
Stage 2:
Full
Concept
Definition
Stage 3:
Product
Realisation
Stage 4:
Production
Stage 5:
Customer
Support
Capability
Acquisition
Product definition stages
Preliminary concept defined for planning purposes
Full concept defined, product launched
Product developed, verified and approved
Product produced and
delivered to customer
Product used by customer
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